Honda is reportedly reviving the Element as an affordable hybrid

Honda is planning to bring back the Element as a hybrid SUV, with a debut targeted for 2029, according to reports. The automaker aims to position the new model between the HR-V and CR-V in its lineup, targeting buyers interested in affordable off-road-capable vehicles. Honda has not officially confirmed the project but has acknowledged ongoing interest in the model’s potential return.

According to Automotive News, Honda intends to manufacture the revived Element at its Ohio plant, with an initial sales target of around 100,000 units in its first full year. The new model is expected to feature hybrid powertrains, aligning with Honda’s broader push into electrification. The original Element, discontinued in 2011 due to declining sales, developed a strong cult following thanks to its versatile interior and rugged design, which included features like fold-flat rear seats and easy-to-clean surfaces.

Sources suggest that Honda is motivated by the rising popularity of compact, off-road-capable vehicles like the Ford Bronco Sport. The revived Element is expected to be positioned as an affordable option in the $30,000 to $35,000 range, appealing to consumers seeking practicality and adventure. Honda’s current lineup includes hybrid versions of the CR-V and Passport, but the Element’s return would fill a niche for a smaller, more utilitarian SUV.

Engadget reached out to Honda for comment, and a spokesperson responded: “The Honda Element has maintained a cult following since it was discontinued in 2011, and hopes for its possible return continue to circulate online. We sincerely appreciate the enthusiasm for the Element, but we are not going to engage in speculation about our future product plans.” The company’s official stance remains non-committal, pending further developments.

Potential Impact on Honda’s SUV Lineup

The return of the Element as a hybrid could expand Honda’s offerings in the small SUV segment, especially among consumers seeking off-road capability combined with fuel efficiency. It could also bolster Honda’s presence in the growing hybrid market, appealing to buyers looking for affordable, versatile vehicles. The model’s cult following suggests strong brand loyalty, which could translate into solid sales if executed well. Additionally, the move aligns with Honda’s broader electrification goals and response to market trends favoring smaller, adventure-ready vehicles.

Honda’s SUV and Hybrid Strategy Before the Revival

Honda discontinued the original Element in 2011 after years of declining sales, despite its popularity among a dedicated fan base. The model was known for its boxy shape, removable rear seats, and easy-to-clean interior, making it a favorite for outdoor enthusiasts and practical users. Since then, Honda has expanded its hybrid lineup with models like the CR-V Hybrid and Passport Hybrid, but the Element has remained absent from the market. Recent trends show increasing consumer interest in compact, off-road-capable SUVs, with models like the Ford Bronco Sport gaining popularity. Honda’s current focus on electrification and expanding its SUV range suggests that a revival of the Element could fit into its strategic plans.

“Honda’s interest in bringing back the Element aligns with market trends favoring smaller, off-road-capable hybrids.”

— an anonymous researcher

Official Confirmation and Production Details Still Unclear

Honda has not officially announced or confirmed the revival of the Element, and the company’s spokesperson declined to comment on specific plans. Details such as the final design, powertrain specifications, and pricing remain unconfirmed. It is also unclear whether the model will retain its distinctive interior features or adopt new technology. The timeline for production and availability could still change as Honda evaluates market conditions and consumer demand.

Awaiting Honda’s Formal Announcement and Details

Further details are expected to emerge as Honda approaches its planned 2029 launch. The company may provide official confirmation, reveal design sketches, or announce specific features closer to the launch date. Automotive industry analysts will also be watching Honda’s production plans and market strategy to gauge how the new Element might fit into its overall lineup and electrification goals.

Key Questions

Will the new Honda Element be a hybrid only?

Based on current reports, the revived Element is expected to feature a hybrid powertrain, aligning with Honda’s electrification strategy. However, official confirmation is pending.

When will the new Honda Element be available for purchase?

The model is expected to launch in 2029, but specific release dates have not been announced by Honda.

What features might the new Element include?

While details are not confirmed, the original model’s versatile interior and rugged design are likely to be retained or adapted, with modern updates and hybrid technology.

Will the new Element be sold outside the U.S.?

It is not yet clear whether Honda plans to sell the revived Element globally or focus on the U.S. market, but the Ohio manufacturing location suggests a primary focus on North America.

How does this affect Honda’s current SUV lineup?

If revived, the Element would fill a niche between the HR-V and CR-V, offering a more rugged, off-road-capable option that complements Honda’s expanding hybrid and SUV offerings.

Source: Engadget