Google’s parent company, Alphabet, is now the fourth US company to achieve a market value of over $ 1 trillion

Six letter word, one-syllable, Google changed the world on a deeper level. The economy of the USA is now dependent on google’s progress in Asian countries. Google transformed how we see the digital world from the 90s to ’00s and has a huge impact on the technology industry. Google is phenomenal in terms of technological advancements. We all know how Google’s Mobile Operating system Android integrated itself in our daily life and ecosystem of many other industries.

Today because of Google’s first and most famous product Google Search Engine we don’t have to sneak through huge documents and hardcopy of data. We can roam around the world and with one click we can access the enormous amount of data, all credit goes to Google. I don’t know how many times, I googled synonyms, antonyms, the pronunciations, translations of different words while writing articles like this.

Google made the information easy to get, but like everything else, Google too had a start point in time. Google was launched on September 4, 1998, and since then Google changed the world.


Alphabet INC.

Alphabet INC. is the company behind Google or we can say Alphabet is the parent company of Google. Alphabet INC. is divided into 2 major parts first one is the most famous Google and the other one is Bets. Bets are known for its “moonshot” R & D and have many other child companies just like google. Alphabet’s Access & Energy division includes Google Fiber, which is a high-speed internet provider in 9 major cities of the USA. It was all about a  research project in the year 1995 by Larry Page and Sergey Brin at the famous Stanford University. Larry Page was very eager to explore the mathematical boundaries of the world wide web with their search engine.


Google’s 4 Most Profitable Products


Google AdWords and Search Advertising


Google AdWords and Search Advertising

Google has its own proprietary digital advertising services, Google AdWords is one of them, AdWords is Google’s one of the major revenue generators and contributor to it’s $1 Trillion market value in the USA. Google’s product contributes 68% of the total revenue and in the previous year, it rose 31%.

Almost all businesses of all industries continue to pay google cost per click (CPC). In 2019, 

The insurance industry itself covered 24% of Google AdWords revenue, the maximum CPC was $54.91 for top keywords, that includes “auto insurance price quotes” and “life insurance comparison quotes.”.

The insurance industry is nothing in front of some other industries. Other industries pay even more cost per click. Some keywords like “San Antonio car wreck attorney,” “Flood restoration Chicago” and “Austin drug rehab” could be sold at as much as $670.44, $346.49 and $463.05, respectively. This price is not proposed by google, Adwords follows a bidding system format, more and more companies of the same industries fight against each other to get their desired spot on search results.


Google AdSense Network


Google AdSense Network

Google AdSense is another one of Google’s most well-known revenue streams or products. Google AdWords allows all sizes of businesses to advertise their Ads across Google’s websites, including YouTube and Google’s search engine, on the other hand, Google AdSense enables third-party websites and app owners to display Google advertising on their pages or screens. The AdSense networks contribute to 21% of google’s total revenue.


Google Fiber


Google Fiber

In 2010, Google launched its broadband services providing high-speed internet. It was a gigabit internet and TV at 1000mbps.  First announced in 2010, Google Fiber is a broadband service offering high-speed gigabit internet and TV up to 1000 Mbps. Currently, Google Fiber is working and earning in 18 major cities, including  Missouri, Provo, Utar, and Austin, Texas. At the 2015 Quarter 4 conference, Google announced that Fiber was the most expensive project compared to all of Google’s other projects and products.


Google Nest


Google Nest

The Nest Learning Thermostat was one of the first Internet of Things device for homes to gain a wider audience. On January 14, 2014, Google acquired startup Nest Labs, which has a $ 32 billion smart interconnected thermostat and smoke detector. .At the time of the procurement, Nest founder and CEO Tony Fadell claimed sales of approximately 1 million thermostats. Under Google, Nest continues to focus on other smart home technologies and thermometers.

Google’s parent company Alphabet ($ GOOG) is now the 4th  US company to hit a market cap of $ 1 trillion. The number hit just before the market closed on Thursday, 16th Jan 2020, giving the day’s trading up 0.87 per cent to $ 1,451.70 a share.

Of course, a trillion-dollar valuation does not tell the whole story of a company’s overall economic health, and is not used in any meaningful way by investors; This is mostly a cool looking vanity metric. According to Fortune, trillion-dollar companies were still among the world’s most profitable companies last year, however, with Saudi Aramco at the top of the list, Apple ranks second and Alphabet 7th.