TL;DR
DeepSeek has made the price discount on its V4 Pro model permanent, reducing costs by 75%. This change is effective immediately and aims to attract more users. Details about future pricing adjustments remain unclear.
DeepSeek has made the 75% discount on its V4 Pro model permanent, significantly lowering costs for users and marking a major shift in its pricing strategy.
The company confirmed that the reduced pricing for the DeepSeek V4 Pro model, which was previously available only during a limited promotional period, will now be permanent. The discount reduces the cost from $1.74 per 1 million input tokens to $0.43, representing a 75% reduction. This change applies to both cache hit and cache miss pricing, with the new rates taking effect immediately. For comparison, consider checking out the latest discounts on storage.
DeepSeek’s pricing details show that the model supports various features, including JSON output, tool calls, and chat prefix completion. The move comes amid competitive pressure and aims to expand its user base by offering more affordable access to its advanced AI models.
Why It Matters
This development matters because it lowers the barrier to entry for developers and organizations seeking to integrate DeepSeek’s AI models into their workflows. The permanent discount could influence market dynamics, encouraging wider adoption and possibly prompting competitors to adjust their pricing strategies. It also signals DeepSeek’s commitment to making its technology more accessible.
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Background
Until now, the discounted rate was available only as a limited-time promotion, ending on May 31, 2026. The pricing structure for DeepSeek’s V4 Pro model was originally higher, with a cost of $1.74 per 1 million tokens during regular periods. The company’s decision to make the discount permanent follows a recent price reduction announced in late April 2026, which aimed to attract more users amid a growing AI market.
“We are committed to making our advanced AI models more accessible and affordable for all users.”
— DeepSeek spokesperson
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What Remains Unclear
It is not yet clear whether DeepSeek plans to further adjust its pricing in the future or introduce additional features or tiers that could affect costs. Details about long-term pricing strategies remain undisclosed, and the impact on existing customers is still to be observed.
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What’s Next
Next steps include monitoring user adoption levels and feedback following the permanent discount implementation. DeepSeek may also announce additional features or pricing changes in upcoming months, and industry analysts will watch for competitive responses.
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Key Questions
Does the permanent discount apply to all users?
Yes, the discount applies universally to all users accessing the V4 Pro model as of April 2026.
Will the pricing change affect existing customers?
Existing customers on previous rates may be transitioned to the new pricing, but specific policies have not yet been detailed by DeepSeek.
Are there any limits or conditions to the new pricing?
No, the new rates are now standard, but users should check for any usage caps or additional terms in the official documentation.
Could prices change again in the future?
While the discount is now permanent, DeepSeek reserves the right to adjust prices or introduce new tiers, though no such plans have been announced.
Source: Hacker News
