TL;DR
Best Buy is marking its 60th anniversary with a week-long sale offering significant discounts on electronics, including TVs, laptops, and Apple products. The event runs from August 17-23, with in-store and online deals, some exclusive to physical stores.
Best Buy is celebrating its 60th anniversary with a major sale running from August 17 to August 23, 2026. The event features significant discounts on electronics including TVs, laptops, headphones, and Apple products. The sale is available both in-store and online, with some exclusive deals available only in physical stores.
The 60th Anniversary Sale offers discounts across a broad range of tech categories. Notably, the sale includes deals on high-end TVs such as the Hisense 65″ QLED for $899.99, and Apple’s AirPods Max 2 at $429, down from $549. The sale also features laptops like the ASUS Zenbook OLED at $999.99, and a variety of Apple devices, including the iPhone 16e for $489.99 and MacBooks starting at $699. These deals are available in both online and physical stores, with some exclusive in-store offers scheduled for August 22.
Customers do not need to be members to shop during the sale, but signing up for a free My Best Buy account provides benefits like free shipping. Paid memberships offer additional perks such as faster shipping, exclusive prices, and early access to deals. The sale coincides with new product launches and refreshes in the electronics market, making it a timely opportunity for consumers to upgrade their tech.
Upgrade Your Lifestyle With Unbeatable Tech Deals
Best Buy’s 60th Anniversary Sale brings a week of discounts across televisions, laptops, headphones, and Apple devices—online and in stores, with additional physical-store offers planned for August 22.
Five upgrades worth watching
The advertised lineup spans entertainment, mobile, audio, and productivity. Availability may vary by location, and high-demand Apple products could sell out early.
Hisense 65-inch QLED
Large-format QLED viewing positioned as a centerpiece upgrade for media and entertainment.
Premium display dealApple AirPods Max 2
A $120 advertised reduction on Apple’s over-ear headphones.
Save $120ASUS Zenbook OLED
An OLED-equipped productivity laptop at a sub-$1,000 promotional price.
OLED under $1KApple iPhone 16e
A lower entry price for shoppers seeking a current-generation Apple phone.
Apple offerSelected MacBooks
Entry pricing varies by model, configuration, condition, and available inventory.
Starting priceAugust 22 specials
Additional physical-store offers are scheduled, but full product and location details remain undisclosed.
Details pendingMatch the offer to the upgrade
Use the table as a quick decision filter. Confirm the final price, exact model, pickup location, financing terms, and return conditions before checkout.
| Product | Sale price | Best fit | Online | In store | Watch point |
|---|---|---|---|---|---|
| Hisense 65-inch QLED | $899.99 | Living-room refresh | ✓ Available | ✓ Available | ~ Verify exact model |
| AirPods Max 2 | $429 | Premium listening | ✓ Available | ✓ Available | ~ Stock may be limited |
| ASUS Zenbook OLED | $999.99 | Work and study | ✓ Available | ✓ Available | ~ Check configuration |
| iPhone 16e | $489.99 | Everyday mobile upgrade | ✓ Available | ✓ Available | ~ Activation terms may apply |
| August 22 exclusives | Undisclosed | Deal hunters | ✗ Store only | ✓ Planned | ✗ Details incomplete |
✓ Confirmed channel · ~ Condition to verify · ✗ Unavailable or not yet confirmed
Turn a tempting price into a sound purchase
The deepest discount is not automatically the best value. Follow a short verification chain before committing.
Name the upgrade
Choose the problem you need the new device to solve.
Check the exact model
Review specifications, configuration, condition, and usual pricing.
Confirm the terms
Inspect stock, pickup, shipping, financing, and return details.
Buy within budget
Move quickly only when the offer fits both the need and the plan.
Best Buy’s 60th anniversary sale offers some of the deepest discounts of the year on essential electronics, making it a prime opportunity for consumers to upgrade their tech.Daniel Oropeza · Shopping Editor at Lifehacker
Open sale, optional extras
A membership is not required for the main event. Account tiers matter mainly for convenience, access timing, and member-specific benefits.
What is confirmed—and what is not
Broad sale access
Most offers are available online and in physical Best Buy stores during the August 17–23 event.
August 22 exclusives
Store-only deals are planned, but product lists, nationwide availability, and final pricing remain unclear.
Future promotions
Clearance events or extensions may follow, but shoppers should not assume current inventory or prices will return.
How an anniversary sale moves the market
The promotion connects a company milestone with new-product timing, consumer demand, store traffic, and inventory movement.
Before you check out
Are the deals online or in stores?
Most are available through both channels. Additional in-store-only offers are scheduled for August 22 while supplies last.
Do shoppers need a membership?
No. Core discounts are open to all shoppers. Free and paid account tiers may add shipping, access, or pricing benefits.
Are Apple prices the lowest of the year?
Several prices are notably low, but no retailer can guarantee they will beat every later promotion or product-refresh discount.
Is financing available?
Financing may be offered on eligible products, but terms were not specified in the sale summary. Check each product page before purchasing.
Prices and inventory can change quickly. Confirm current terms through Best Buy’s official listing, especially for Apple products and August 22 store exclusives.
Impact of the Anniversary Sale on Consumer Electronics Shopping
This sale provides consumers with access to significant discounts on high-demand tech products, potentially saving hundreds of dollars. It also encourages in-store shopping, which can benefit physical retail locations amid ongoing online shopping trends. For tech companies and brands, the event offers a platform to boost sales and visibility during a key shopping period.
Best Buy 60th anniversary TV deals
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Background of Best Buy’s Anniversary Celebrations
Founded in 1966 as Sound of Music, Best Buy has grown into a leading electronics retailer. Its 60th anniversary marks a milestone, prompting a major promotional event. Historically, Best Buy’s anniversary sales feature deep discounts on popular electronics, including new product launches and refurbished items. This year’s event aligns with the release of several new devices, such as the Hisense U7SG TV and Apple’s latest accessories, making it a strategic opportunity for consumers to purchase the latest technology at reduced prices.
“Best Buy’s 60th anniversary sale offers some of the deepest discounts of the year on essential electronics, making it a prime opportunity for consumers to upgrade their tech.”
— Daniel Oropeza, Shopping Editor at Lifehacker
As an affiliate, we earn on qualifying purchases.
Remaining Details About Exclusive In-Store Offers
While most deals are confirmed and available online, the specifics of some in-store exclusive offers scheduled for August 22 have not yet been fully disclosed. It is unclear whether these deals will include additional discounts or limited-edition items, or if they will be available nationwide or only in select locations.
As an affiliate, we earn on qualifying purchases.
Upcoming Promotions and Sale Extensions
After the sale concludes on August 23, Best Buy may announce further promotions or clearance events to clear remaining inventory. Consumers should stay tuned to official channels for updates on upcoming discounts, especially around back-to-school and holiday shopping seasons. Additionally, some of the deals, particularly on Apple products, may be limited in stock or available only while supplies last.
As an affiliate, we earn on qualifying purchases.
Key Questions
Are the deals available online only or in stores?
The majority of deals are available both online and in stores. However, some exclusive in-store offers are scheduled for August 22 and are only available at physical locations while supplies last.
Do I need to be a member to access the discounts?
No, you do not need to be a member to shop during the sale. Signing up for a free My Best Buy account can provide additional benefits like free shipping and early access to deals.
Will the discounts on Apple products be the lowest of the year?
Many Apple products, including AirPods Max 2 and iPhones, are discounted significantly, with some of the lowest prices seen this year. However, exact price comparisons depend on upcoming sales and product refreshes.
Are there any special financing options available during the sale?
While not explicitly mentioned, Best Buy often offers financing options such as monthly installment plans, especially for higher-priced items like laptops and TVs. Customers should check the specific product pages for details.
Source: Lifehacker
