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Google Registry launched the .eat, .fly and .here top-level domains on Nov. 10, 2026. Available names can be registered through participating registrars in an Early Access Program with an extra fee that declines daily; public availability at a base annual price is scheduled for Nov. 17 at 16:00 UTC.
Google Registry launched three new top-level internet domains — .eat, .fly and .here — on Nov. 10, giving businesses and individuals new address endings associated with food, travel and services. Available names can be registered through registrars during an Early Access Program, ahead of a planned public release on Nov. 17.
Google Registry says the new domains are intended to give websites short, memorable addresses that signal what a business or service offers. Its launch announcement lists companies already using examples in each category, though it does not provide independent measures of customer response or the domains’ commercial impact.
Examples on .eat include Wingstop at wingstop.eat, salad kiosk company Xook at xook.eat and food-insurance service Kinro at insurance.eat. On .fly, Google highlights travel assistant Caddy at caddy.fly and drone company Voltair at voltair.fly. Its .here examples include Zillow’s apartment search address rent.here, job service Apply at apply.here and SiPhox Health at bloodtest.here.
Google says available addresses are being offered through registrars during an Early Access Program. The program carries a one-time additional fee that decreases each day until Nov. 17. At 16:00 UTC on Nov. 17, all three domains are scheduled to become publicly available at a base annual price, without that extra fee. Google’s announcement does not list specific prices.
New Names for Online Services
The launch gives organizations another way to describe their services in a website address. A name such as bloodtest.here or caddy.fly can make a site’s subject apparent before someone visits it, while offering businesses alternatives to familiar domain endings.
The practical value will depend on whether customers recognize and trust the new endings, whether suitable names are available, and what registration and renewal cost. Google’s examples show that some businesses are using the domains at launch, but the announcement does not establish how widely they will be adopted or whether they will bring more visitors or sales.
The different early-access and public-sale terms also matter to prospective registrants: buying during early access involves an added one-time fee, while the scheduled public phase removes that fee and charges a base annual price. The company has not published the price figures in the supplied announcement.
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Google’s Launch and Registration Timeline
The announcement was published by Google Registry on Nov. 10, 2026, the same day it said the three domains were launching. It presents the endings as general-purpose options for companies and individuals, rather than limiting them to one named business or service.
Google’s listed examples span restaurants and food products, travel and business tools, housing, jobs, legal services, virtual worlds and health testing. The announcement directs people to register available names through their registrar of choice. It does not identify every registrar carrying the domains or describe any eligibility restrictions.
The published schedule distinguishes the early-access period from the public phase. The extra fee is described as a one-time charge that decreases daily until Nov. 17; from 16:00 UTC that day, Google says the domains will be publicly available at a base annual price without that charge.
“Three new top-level domains launch today: .eat, .fly, and .here.”
— Google Registry
Prices and Availability Still Pending
Exact costs remain unspecified in the announcement. Google describes a daily declining Early Access Program fee and a base annual price after public availability begins, but does not provide amounts or explain whether annual prices will vary by registrar or domain name.
The announcement also does not spell out which names are available, whether any names are reserved, or whether all registrars will offer all three endings at the same time. Its examples identify businesses already using particular addresses, but do not say how broadly the domains have been adopted or whether those sites have launched fully for the public.
The stated Nov. 17 public-release time is a schedule from Google, not confirmation that the release has already occurred. Availability and registration terms may need checking with individual registrars as the date approaches.
Public Release Set for Nov. 17
Google Registry says public availability for .eat, .fly and .here will begin at 16:00 UTC on Nov. 17, 2026. At that point, the Early Access Program’s one-time additional fee is scheduled to end, and available names will be offered at a base annual price.
People interested in a particular address can check with their registrar for availability and the applicable costs. Google has not specified whether it will publish further details on pricing or access conditions before the public release.
Key Questions
What are the new domains?
.eat, .fly and .here are three top-level domains launched by Google Registry on Nov. 10, 2026. The company presents them as options for food-related services, travel and services or activities people can access.
When can people register them?
Google says available names can be registered through registrars during an Early Access Program. Public availability is scheduled for Nov. 17 at 16:00 UTC.
Does early registration cost more?
Google says the Early Access Program adds a one-time fee that declines daily until Nov. 17. It has not provided the fee amounts in the announcement. The public phase is scheduled to begin at a base annual price without that extra fee.
Which businesses are using the new domains?
Google’s examples include Wingstop and Xook on .eat, Caddy and Voltair on .fly, and Zillow, Apply and SiPhox Health on .here. These are examples in Google’s launch announcement, not a complete list of registrants.
Are all names available at every registrar?
The announcement says people can register available names through a registrar of their choice, but it does not list participating registrars or confirm that every name will be available everywhere. Check with a registrar for current availability and pricing.
Source: blog.google
