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Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement accompanies the launch of Ray-Ban Meta Gen 3 glasses in India, starting at INR 44,300, and previews audio-focused glasses and a future Muse assistant feature.
Meta has named Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, pairing the actor with its eyewear brands as it launches Ray-Ban Meta Gen 3 in the Indian market. The announcement also outlines upcoming audio glasses and a future hands-free AI assistant feature, extending Meta’s push to combine wearable technology with familiar eyewear styles.
Meta announced the appointment in an October 2026 post on its Newsroom site. The company said Singh has had a longstanding relationship with Meta through multiple collaborations. It described the new association as a new chapter for Ray-Ban in India, but did not disclose the partnership’s duration, financial terms or specific campaign schedule.
Alongside the appointment, Meta said Ray-Ban Meta Gen 3 is available in India through meta.com, in.rayban.com and consumer electronics, optical and eyewear retailers. Prices start at INR 44,300. The company lists three frame styles—Aviator, Zena and Wayfarer—and 27 color and lens combinations. A limited-edition Aviator, described as a vintage-inspired design marking the frame’s 90th anniversary, is also part of the announcement.
Meta says Gen 3 offers up to nine hours of battery life, a 12-megapixel camera and 3K Ultra HD video recording. Other listed features include a customizable action button for accessing Meta AI and a six-microphone array that the company says reduces background noise by more than 90%. The glasses retain a built-in LED light intended to alert people nearby when photos or video are being recorded.
Ray-Ban’s India Push Gains a Public Face
The appointment links a high-profile Indian actor to Meta’s effort to present AI glasses as both eyewear and everyday technology. Singh’s role may help introduce the product line to consumers who recognize Ray-Ban as a fashion brand but are less familiar with its connected glasses. The announcement itself does not establish how much the ambassador partnership will affect sales or awareness.
The local Gen 3 launch gives the announcement a direct retail dimension: consumers in India can buy the product now, with the stated starting price of INR 44,300. Meta is marketing features such as calls, music, camera capture and access to its AI assistant without taking out a phone. Those capabilities also bring questions around comfort, usefulness, privacy and how well the glasses work in everyday settings.
By pairing the ambassador announcement with product and software updates, Meta is presenting Ray-Ban Meta as an expanding platform rather than a one-off device. The company says regular software updates and a growing ecosystem will add value over time. That is a company projection; the announcement does not provide a timetable for all planned features or independent evidence of their performance.
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From Ambassador News to Gen 3 Sales
The Meta announcement combines three developments: Singh’s appointment, the Indian availability of Gen 3 glasses and previews of future products and software. The company frames Singh’s previous collaborations with Meta as the basis for the association, but gives no details about those projects or how the new campaign will be executed.
Ray-Ban Meta glasses are designed to combine eyewear with functions such as listening to audio, making hands-free calls, capturing photos and video, and using Meta AI. Meta’s description of the category emphasizes keeping the glasses on while carrying out those tasks, rather than reaching for a phone. Its claims about battery life, noise reduction and other technical specifications are product information from the manufacturer.
Meta also says Gen 3 comes in a slimmer design, with professionally adjustable temple tips and a new action button. A dynamic-photo feature is described as allowing users to select a preferred frame from a capture. The company says the built-in recording indicator LED is present as it is in every generation; its announcement does not give further details about how the indicator operates or what safeguards apply to captured content.
“Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.”
— Ranveer Singh
audio glasses with camera and microphone
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Partnership Terms and Rollout Details
Meta has not disclosed the financial terms, duration or campaign plans for Singh’s appointment. The announcement also does not specify whether every listed frame and lens combination is immediately available in India, or provide retailer-by-retailer stock information.
The company says Ray-Ban Meta Audio glasses are coming soon and that Muse will arrive on AI glasses in the coming months. It does not give exact release dates, Indian pricing, a full list of markets or details of which existing devices will support Muse. The announcement’s claims about battery life, microphone performance and product benefits are Meta’s stated specifications, not independently verified results in the source material.
It is also not clear from the announcement which Muse functions will be available in India or what limits will apply when the assistant acts on what a wearer is viewing. Privacy controls, data handling and availability may affect how consumers assess camera- and AI-enabled eyewear, but the post does not set out those details.
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Sales Begin as Features Approach
Consumers in India can purchase Ray-Ban Meta Gen 3 now through the channels listed by Meta, at prices starting at INR 44,300. Retail availability and final prices may vary by model or seller; Meta’s announcement does not provide an inventory breakdown.
The next stated developments are the arrival of Ray-Ban Meta Audio glasses and the addition of Muse to AI glasses in the coming months. Meta has not supplied calendar dates for either release. Further information on local availability, pricing and feature support will be needed to establish what Indian buyers can expect beyond the Gen 3 models currently on offer.
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Key Questions
What role has Ranveer Singh taken on?
Meta named Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The company did not disclose the appointment’s duration or financial terms.
Are Ray-Ban Meta Gen 3 glasses available in India?
Yes. Meta says Gen 3 is available through meta.com, in.rayban.com and consumer electronics, optical and eyewear retailers in India.
How much do the Gen 3 glasses cost?
Meta lists a starting price of INR 44,300. The announcement does not give prices for every frame and lens combination.
What are Ray-Ban Meta Audio and Muse?
Meta says Ray-Ban Meta Audio glasses, which focus on listening, calls and hands-free AI access, are coming soon. Muse is a planned assistant feature that Meta says will be added to its AI glasses in the coming months; exact release and India availability details were not provided.
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